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Title
Text copied to clipboard!PPC Manager
Description
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We are looking for a highly skilled and experienced PPC Manager to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels. You will work closely with our marketing, sales, and product teams to develop and execute strategies that drive traffic, generate leads, and increase conversions. Your analytical skills will be crucial in monitoring campaign performance, identifying trends, and making data-driven decisions to improve ROI. You will also be responsible for budget management, keyword research, ad copy creation, and A/B testing. The successful candidate will have a deep understanding of PPC best practices, a strong analytical mindset, and the ability to stay up-to-date with the latest industry trends and changes. If you are passionate about digital marketing and have a proven track record of delivering successful PPC campaigns, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Manage and optimize PPC campaigns across various platforms.
- Conduct keyword research to identify opportunities.
- Create compelling ad copy and landing pages.
- Monitor and analyze campaign performance metrics.
- Perform A/B testing to improve ad performance.
- Manage and allocate advertising budgets effectively.
- Collaborate with marketing, sales, and product teams.
- Stay up-to-date with industry trends and best practices.
- Generate regular reports on campaign performance.
- Identify and implement new PPC strategies.
- Ensure campaigns align with overall marketing goals.
- Optimize landing pages for better conversion rates.
- Handle bid management and adjustments.
- Monitor competitor activities and strategies.
- Utilize analytics tools to track and report on KPIs.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in PPC management.
- Proficiency in Google Ads, Bing Ads, and social media advertising.
- Strong analytical and problem-solving skills.
- Experience with A/B testing and conversion rate optimization.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns simultaneously.
- Strong understanding of digital marketing principles.
- Proficiency in using analytics tools like Google Analytics.
- Detail-oriented with strong organizational skills.
- Ability to work independently and as part of a team.
- Experience with budget management and allocation.
- Knowledge of SEO and SEM best practices.
- Familiarity with marketing automation tools.
- Ability to stay up-to-date with industry changes and trends.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing PPC campaigns?
- How do you approach keyword research?
- What tools do you use for campaign performance analysis?
- Can you provide an example of a successful PPC campaign you managed?
- How do you handle budget management for multiple campaigns?
- What strategies do you use for A/B testing?
- How do you stay updated with the latest PPC trends?
- Can you describe a time when you had to troubleshoot a campaign issue?
- How do you collaborate with other teams to achieve marketing goals?
- What metrics do you consider most important for measuring campaign success?
